14Oct PDA: Suicide kittens viral to promote 4mations

Channel 4 is using a series of viral games and videos to draw the crowds to 4mations, its new (ish) video-sharing animation website.

The site, which launched three weeks ago as collaboration between Channel 4, animation specialists Lupus Films and Aardman Animations, has collaborated with developers Rubber Republic to create two videos and a game where users can aid General Tiddles’ bid for self-destruction.